Twitter is the sponsorship model of the future today.
First of all, a Twitter hashtag is the # sign followed by a word or phrase. People on Twitter use these at the end of their tweets as a subject classifier.
Example: “Happy 4th of July! Looking forward to some BBQ and fireworks today #USA”
If enough people are using the same hashtag, it starts trending and more people get in on the conversation. On the 4th of July, #USA was a trending topic.
Why does this matter?
Imagine a hashtag for a high school sports game and fans started tweeting about the live action together. Businesses could get involved with deals like, “Fans of the team with the most tweets receive free French fries after the game.”
Think of the sponsorship revenue potential. Let’s say for $200 ($100 for your school, $100 for the opposing school) a business can sponsor a game with a specific deal. That’s $200/game, just for leveraging Twitter.
Announce the plan leading up to the event, distribute flyers at the game with the #GoTeam hashtag and, wah-lah, new revenue for your school and new business for the sponsor.
It’s a #WinWin.